Extend the reach

USAGE SUMMARY

The phrase "Extend the reach" is correct and usable in written English.
It can be used when discussing efforts to increase influence, accessibility, or the scope of something, such as a project, service, or audience. Example: "Our goal this quarter is to extend the reach of our marketing campaign to new demographics."

✓ Grammatically correct

News & Media

Academia

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

They naturally extend the reach of each verb.

Stanford University

This could also extend the reach of location-based advertising.

MIT Technology Review

Technology can help extend the reach of good sales managers.

Harvard Business Review

Promoted innovations that extend the reach of markets in developing countries.

Harvard University

He argues that these products do more than extend the reach of the original.

Columbia University

NASA will meanwhile be trying to extend the reach of humanity.

The New York Times

The three invested in Meraki Networks, which helps extend the reach of wireless Internet access technologies.

The New York Times

The chancellor is under pressure to extend the reach of sin taxes to sugar.

The Guardian - Business

Supply chains will spring up too, and extend the reach of economic benefit across the country".

The Guardian

The arrangement could extend the reach of ads that appear on ABC as well.

The New York Times

Many want to extend the reach of federal mortgage supervision and clamp down on "predatory" lending.

The Economist

Expert writing Tips

Best practice

When aiming to increase the audience or geographical presence of a project or service, use "extend the reach" to clearly communicate the intention to broaden its scope.

Common error

Avoid using "extend the reach" in situations where a more precise verb like "improve", "enhance", or "develop" would better convey the intended meaning. Always consider the specific context to ensure the phrase is appropriately descriptive.

Linguistic Context

The phrase "extend the reach" functions primarily as a verb phrase where "extend" acts as a transitive verb and "the reach" serves as the direct object. According to Ludwig AI, this phrase is used to describe the act of expanding the scope, influence or area that something covers.

Expression frequency: Very common

Frequent in

News & Media

57%

Academia

21%

Formal & Business

8%

Less common in

Science

8%

Encyclopedias

2%

Wiki

1%

Ludwig's WRAP-UP

In summary, "extend the reach" is a versatile phrase used to describe efforts to broaden the scope, influence, or accessibility of something, as affirmed by Ludwig AI. Predominantly found in News & Media, Academic, and Formal & Business contexts, it maintains a neutral to professional register. When using the phrase, ensure that the context aligns with its intended meaning of expansion and that a more precise verb isn't more appropriate. Alternatives such as "expand the scope" or "increase accessibility" can be considered for nuanced communication.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

Expand the scope

Focuses on broadening the area covered rather than extending influence.

Widen the scope

Similar to expanding the scope, it focuses on breadth rather than depth or influence.

Broaden the influence

Emphasizes increasing impact or power, not necessarily physical reach.

Amplify the impact

Stresses intensifying the effect, differing from extending physical or abstract boundaries.

Increase accessibility

Highlights making something more available, rather than expanding its general scope.

Enhance the coverage

Implies improving the extent to which something is covered or reported.

Augment the dissemination

Focuses on spreading information more widely.

Propagate the distribution

Refers to multiplying and spreading something, often used in a technical context.

Scale up operations

Relates specifically to increasing the size or volume of business activities.

Enlarge the domain

Implies increasing control or territory, either physically or figuratively.

FAQs

How can I use "Extend the reach" in a sentence?

You can use "extend the reach" to describe efforts to broaden the scope, influence, or accessibility of something. For example, "The company aims to "extend the reach" of its services to new markets."

What are some alternatives to "Extend the reach"?

Alternatives include "expand the scope", "broaden the influence", or "increase accessibility", depending on the specific context.

Is it better to say "Extend the reach" or "Expand the reach"?

Both "extend" and "expand" work, but ""extend the reach"" often implies a more deliberate and strategic effort to increase influence or accessibility, while "expand the reach" can refer to a more general broadening of scope.

In what contexts is "Extend the reach" most appropriate?

"Extend the reach" is particularly suitable in contexts involving marketing, technology, or policy, where the goal is to increase the impact or coverage of a campaign, product, or regulation. For instance, "Digital marketing can "extend the reach" of your brand."