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You had an incentive to generate inflated or ephemeral gains, and, often, little incentive not to.
Some believe in physical riches ― ephemeral, material gains ― whereas others believe in meekness, kindness, and leaving a good name for themselves after they leave this Earth.
This portion of the archive, or "series" in archival parlance, is a phenomenal example of how collected ephemeral material can gain historical resonance.
Companies the world over realize that success depends on their ability to respond to new opportunities and threats as they emerge, and to keep rethinking their strategies, structures, and tactics to gain ephemeral competitive advantages.
Oil gain is ephemeral and quantitatively insignificant.
The federation's gains proved ephemeral, however: on December 13 , 1981 the Polish government imposed martial law, Solidarity was outlawed, and most of the leaders of Solidarity were arrested, including Wałęsa, who was detained for nearly a year.
But it is also because they argue that military gains are ephemeral without improvements in governance, rule of law and the economy.And yet there are plenty of other examples of poor countries that manage to bodge along, misgoverned by corrupt elites.
The gains will be ephemeral.
Officials in Washington and Baghdad for months have said that any military gains would be ephemeral if Iraqi politicians were not able to bridge sectarian divides.
Ephemeral — perfect.
Ephemeral curiosities.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com