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It will also create a market for efficient products and services.
A host of more efficient products already line store shelves and poke out of light sockets.
The Energy Star program, which identifies especially efficient products, evaluates many pieces of computer equipment, but not servers.
Many companies have rolled out more efficient products (remember the Smart car?) only to see a lukewarm market response.
They are, for example, reducing food waste, promoting recycling, discounting energy efficient products and cutting their own energy use.
Increasingly, people are working to transform markets so that consumers will search out and buy the most efficient products.
Similar(30)
Incentives are policy tools that sway purchase, retail stocking, and production decisions toward energy-efficient products.
Still, 2004 could be a relatively strong year for many energy-efficient products.
Home Depot is encouraging customers to buy energy-efficient products, like compact fluorescent bulbs, to save money.
"They'll be very time-efficient products," said Mr. Rubin, who noted that new moms often complain about their hectic schedules.
"Reducing the VAT on energy-efficient products would be an effective way of helping to tackle these market failures".
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