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Discover Ludwig"direct marketing" is a correct and usable phrase in written English
You can use it to refer to promotional activities that involve directly communicating with potential customers, or the use of specific channels and techniques for doing this. For example: "We are focusing our efforts on direct marketing to get our message out about the new product."
Dictionary
Direct marketing
noun
Marketing that reaches customers by communications directly addressed to the customer.
Exact(47)
Direct marketing to patients is another trend toward increased prescriptions.
"Direct marketing is a science, not an art, and I have a lot of direct marketing in my background," he said.
Direct marketing isolates us too, with lifestyle promises targeted to the people in our ZIP code.
Direct marketing (in the form of a direct-response infomercial).
Figure 4 Specific direct marketing costs of different direct marketers.
"Many major marketers," Mr. Petsky said, have the money "to do substantial direct marketing deals".
Similar(13)
HP will help upsell customers via joint direct-marketing campaigns.
The company grew into a direct-marketing behemoth.
His father is a direct-marketing consultant in Northwold.
"Twelve years ago we were primarily a direct-marketing company".
I could imagine one of those annoying direct-marketing offers popping up.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com