Digital penetration

USAGE SUMMARY

The phrase "Digital penetration" is correct and usable in written English.
It can be used in contexts related to technology, marketing, or data analysis, often referring to the extent to which digital technologies or platforms are adopted or utilized. Example: "The company's digital penetration has increased significantly over the past year, indicating a growing reliance on online sales channels."

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

38 human-written examples

Digital penetration is even worse here than it is in Norway: according to Ofcom, just 37% of listening hours were on a digital platform, and since that includes web radio too, the share on DAB is lower still.

The Guardian

Digital penetration of total retail segment sales increased to around 40% in FY 2018, while digital penetration for Free People and Anthropologie has increased to well over 50%.

Forbes

Digital penetration is high, we see parallels and growth prospects," Chan said.

TechCrunch

Digital penetration is high, we see parallels and growth prospects," Chan said.

TechCrunch

These were coded dichotomously as penetrative (i.e., vaginal, anal, oral or digital penetration) or non-penetrative (i.e., touching or fondling breasts, genitals or bottom; masturbation).

Crime Science

Under Ohio law, the definition of rape includes digital penetration.

The Guardian

Human-verified similar examples from authoritative sources

Similar Expressions

22 human-written examples

Last year, digital TV penetration in Northern Ireland reached 69% while Wales still led the pack at 82%.

The Guardian

Digital TV penetration had leapt to 65.9% of UK households and Sky had 8 million subscribers.

The Guardian

Research firm Emarketer estimates that by 2019, digital video penetration among kids aged 11 and under will reach 74%, up from 68% in 2013.

The Guardian - TV & Radio

Analysts at Goldman Sachs expect a change in cyclical factors - including an improvement in the advertising market and a slow down in the growth of digital TV penetration - that have been afflicting the broadcaster, and have revised share price targets upwards, to 130p.

The Guardian

Morgan Stanley expects India's digital payments penetration to increase from 5percenttodayay to 20percentt, and the e-commerce market to reach $200 billion, with 475 million e-commerce shoppers, adding up to a GDP upwards of $6 trillion — all by 2027.

TechCrunch

Expert writing Tips

Best practice

When discussing market trends or technological advancements, use "Digital penetration" to clearly quantify the extent to which digital technologies are being adopted.

Common error

Avoid using "Digital penetration" interchangeably with "Market share". Digital penetration refers to the adoption rate of digital technologies, while market share represents a company's portion of total sales within a specific market.

Linguistic Context

Digital penetration functions as a noun phrase, typically acting as the subject or object of a sentence. It describes the degree to which digital technology has permeated a particular market or demographic. Ludwig confirms its grammatical correctness.

Expression frequency: Rare

Frequent in

News & Media

50%

Science

50%

Formal & Business

0%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

In summary, "Digital penetration" is a grammatically sound noun phrase referring to the extent of digital technology adoption. While Ludwig confirms its correctness, its usage is relatively rare, primarily appearing in news and media, and scientific contexts. When using this phrase, ensure you are accurately representing the degree of digital technology adoption and avoid confusing it with market share. Related concepts include digital adoption rate and online market saturation. Being mindful of these aspects will help you communicate effectively and precisely.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

Digital adoption rate

Focuses on the speed and extent to which digital technologies are being embraced.

Online market saturation

Implies the point at which further digital growth becomes difficult due to existing high levels of usage.

Digital technology diffusion

Emphasizes the spread and assimilation of digital technologies throughout a system.

Internet usage prevalence

Specifically refers to the widespread use of the internet within a population.

E-commerce penetration

Highlights the extent to which online shopping has become integrated into consumer behavior.

Mobile connectivity rate

Focuses on the availability and use of mobile internet access.

Ubiquity of digital services

Highlights how widespread digital services and applications have become.

Extent of digitization

Refers to the degree to which processes and services have been converted to digital formats.

Level of digital engagement

Measures how actively people are interacting with digital technologies and platforms.

Digital integration level

Indicates how deeply digital technologies have been incorporated into various aspects of life or business.

FAQs

What does "Digital penetration" mean in the context of business?

In a business context, "Digital penetration" refers to the extent to which digital technologies and services have been adopted by a target market or within an organization. It indicates the degree of integration and reliance on digital tools for various operations and consumer interactions.

How is "Digital penetration" measured?

"Digital penetration" can be measured in various ways, including the percentage of internet users in a population, the proportion of sales conducted online, or the level of digital technology adoption within a specific industry. Specific metrics will depend on the context.

What factors influence "Digital penetration" rates?

Several factors can influence /s/digital+penetration rates, including internet accessibility, affordability of digital devices, digital literacy levels, and cultural attitudes toward technology. Government policies and industry initiatives can also play a significant role.

What are some synonyms for "Digital penetration"?

While there aren't exact synonyms, similar concepts include "digital adoption rate", "online market saturation", and "digital technology diffusion". The best alternative depends on the specific nuance you want to convey.