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Two young entrepreneurs devise an idea for the next big e-commerce Web site, raise enormous sums of cash, spend lavishly on advertising, lose money on every sale, take the company public and make every employee a billionaire.
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Two developers, Kevin Rafferty and Robert Coltrin, had devised an idea for a new California Adventure ride that would juxtapose the old-fashioned romance of a carnival midway with high-tech video game elements.
Initially devised from an idea by the actor Joanna Lumley and designed by Thomas Heatherwick, the bridge was meant to be a tree- and plant-filled oasis across the river from Temple to the South Bank.
The class was asked to devise a business idea and write a business plan.
Advertising was a straightforward business: agencies had to devise a good idea for an ad and then choose the right publication or broadcast slot in order to catch consumers' attention.
A learner may devise a good idea through evaluating such an example and find how to improve the example.
Which is why Messrs Bertarelli and Ellison have devised a new idea: to make the America's Cup more like Formula One televisually the world's biggest and richest sport.They envisage a series of qualifying regattas, leading up to the finals, either annually or every two years.
A good researcher would begin with an idea, devise a method to test the idea, run the study as planned, and then decide based on the evidence whether the idea had been supported.
Traditionally, a researcher postulates an idea, devises an experiment to test it and then reports the results.
In 1964, she and Peter Ling devised Crossroads based on an idea he had after driving past a board advertising the opening of a motel, an American phenomenon then new to Britain.
The 39-year-old is speaking at the launch of the Fowler Education and Football Academy, the realisation of an idea devised with his brother which will offer 60 local youngsters a route into the game either academically or competitively when it opens in September.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com