The appearance of the Plaid Cymru leader, Leanne Wood, on last week's UK-wide televised leaders' debate, where she deservedly won applause for a doughty duffing of Nigel Farage, should not be allowed to mislead either.
It's deservedly popular (Moorish and moreish), so book well in advance.
Think of your damehood less as a compromise, then, and more in the language of the repulsive prime location ad: "This is your trophy... this is your reward and deservedly so".
Iran can be criticised vigorously – and deservedly so – but in terms of translating archaic religious ideas into government policies, our friends in Saudi Arabia are at least as bad.
They equalised within two minutes, though, with Scott Crabbe capitalising on poor United defending, and although Craig Easton put them behind again, Pat McGinlay deservedly steered Ayr to a replay 16 minutes from the end with an excellent header from a corner.
Inverness followed up their win at Hamilton last Saturday by deservedly defeating a poor Motherwell team 2-0 at Fir Park to go top of the Scottish Premiership table.
England will deservedly line up at the Gabba as favourites to retain the urn.
There's a lovely, logical route along the coast, heading south from Sanlúcar de Barrameda (erstwhile home of Christopher Columbus and Ferdinand Magellan, and a gateway to the new world in the early 16th century) through the city of Cádiz, to the deservedly touristy Vejer de la Frontera, and the unspoiled beaches of Zahora, Zahara, Bolonia and Valdevaqueros, before ending up in Tarifa.
DJ Fett Burger, co-founder of cult disco-not-disco label Sex Tags Mania, is hardly a new kid on the block, but his output has developed a deservedly cultish following in the past few years, with each weirder and groovier release disappearing from record stores at a rapid rate.
iPhone / iPad Papers, Please (£3.99) This "dystopian document thriller" has won sacks of awards, and deservedly so: it's bleak but thought-provoking, as you play a border inspector for the fictional state of Arstozka, letting immigrants in or turning them away according to your orders from above.
