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Using coarse demographic segments is unnecessary.
Marketing executives focus too much on ever-narrower demographic segments and ever-more-trivial product extensions.
Since the recession's end, unemployment rates for all demographic segments have decreased, including blacks and Hispanics.
Since the recession's end, unemployment rates for all demographic segments have fallen, including blacks and Hispanics.
Then the recession thundered in, and suddenly young men found themselves one of the hardest hit demographic segments.
In our project, we examined model performance within various demographic segments, as well as underlying model assumptions, to identify demographic segments with higher susceptibility to bias in our context.
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With which particular demographic segment are they supposed to be 'in touch'?
"From 2000 to 2025, the over-60 demographic segment will double from 600 million to almost 1.2 billion.
"The demographic segment that's growing fastest is the baby boom echo, the group in their 20s," said James W. Hughes, dean of the Edward J. Bloustein School of Planning and Public Policy at Rutgers University.
The research also showed that the fastest growing demographic segment on Facebook is females 55-65, so this sector will become 55-70 by 2015.
At the same time, today's wars require virtually no sacrifice at home, and those who enlist come from an extremely narrow demographic segment of the U.S. population.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com