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Customer acquisition through behavioral economics.
Customer Acquisition.
Customer acquisition cost (CAC).
Customer acquisition is hard.
Customer acquisition.
Customer acquisition, retention, and support.
Customer acquisition and retention became very expensive, and profits suffered.
Customer acquisition is expensive.
In this brief chat with Goetz, we discuss how enterprise SaaS startups are actually picking up and adapting techniques around customer acquisition, customer retention, cohort analysis, and design from consumer-facing startups in order to gain a stronger foothold against enterprise giants.
Mintigo, a company that provides big-data analysis for customer acquisition, has $9 million in Series B funding led by Sequoia Capital, Giza Venture Capital and other private investors.
The same trends that are powering the explosion of consumer technology — mobile engagement, improved data analysis and new customer acquisition models — are also breaking down some of the historical barriers to entry in financial services and enabling completely new approaches to engaging and serving customers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com