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It's a perfectly curated aesthetic that confirms her as the commander of her own tastefully accessorised destiny; the wearer will never be found slobbing out in a holey T-shirt or accidentally inhaling a pint of Ben & Jerry's Phish Food.
The Ultramajic label, launched by Jimmy Edgar, his partner Pilar Zeta, and Travis "Machinedrum" Stewart in 2013, has put forth a tightly curated aesthetic of techno-influenced, early 90s tinged retro-futurist dance through a small roster of artists including Edgar himself, the ineffable Danny Daze, Chambray, and the mysterious Aden.
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He curated exhibitions of aesthetic engineering at the Art Museum, in the 1970s about as common as modeling miners' helmets at a Paris fashion show.
However, there is certainly a tightly-curated aesthetic that most people try to maintain on social platforms.
Of related interest: our spring Out of the Vault programs guest curated by The Black Aesthetic.
The site stocks a number of designers, some of which might be considered Instagram famous in their own right, as well as in-house brands – all thoughtfully curated towards a particular aesthetic.
There are nearly as many boutiques curating the L.A. aesthetic as there are neighborhoods and miles of freeway to traverse, but only one name has become nearly synonymous with SoCal cool: Fred Segal, which dates to the 1960s.
Iris is another fastidiously curated boutique, though with a less bohemian aesthetic (827 Washington Street).
A show curated by someone with an interest in aesthetic theory is likely to manifest a grey, austere intensity.
However ustwo's intention for Monument Valley was always to create a highly curated experience, with a focus on design aesthetic, first and foremost.
On a quiet corner sits newcomer Sterling Provisions, a home goods shop curated by New York City transplant Dennis Weddle, who describes his aesthetic as, "mid-century meets Chinese vernacular with a spot of the really decent stuff from the 1980s".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com