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Creating buzz right through the oil-and-gas supply chain was essential to get firms to prepare for increased production, and hence to make Mr Batista's grand plans come to fruition, says Lucas Blender of Geração Futuro, a stockbroker.
Creating buzz helps you capitalise on what you've already accomplished.
"Creating buzz is not the intent.
"They're creating buzz," he said.
"He was communicating with the press and creating buzz.
While residents are used to celebrities, like Drew Barrymore, Mr. Sarkozy's visit is creating buzz.
They've been weaving their strategic magic of holding it back and creating buzz and all that.
Above all, a good sale needs to have a buzz, and nothing is better at creating buzz than competing bidders.
"PlayStation 4 is getting a lot of interest," Ms. Carney said, "and it's creating buzz around what we're doing".
It is all about creating buzz and selling a product that merely happens to be indoor soccer.
It would ruin our chance of getting in print, and sabotage any hopes of creating buzz for the show.
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CEO of Professional Science Editing for Scientists @ prosciediting.com