Create anticipation

USAGE SUMMARY

The phrase "Create anticipation" is correct and usable in written English.
You can use it when discussing strategies to build excitement or expectation for an event, product, or experience. Example: "To successfully launch the new product, we need to create anticipation among our target audience through effective marketing campaigns."

✓ Grammatically correct

News & Media

Wiki

Science

Human-verified examples from authoritative sources

Exact Expressions

8 human-written examples

But, Dean Leontiades said, the success of the Microsofts create anticipation of growth without anticipation of a downside.

The New York Times

Working with fewer than all 12 allowed him to create anticipation and fulfillment as tones long implicit became explicit.

The New York Times - Arts

Being able to smell the odours that a character on screen would smell, or feel the objects or atmosphere they would feel, can create anticipation and build suspense in the same way as sound currently does".

Independent

Sure, the Mets and the Yankees create anticipation and excitement, but if the Mets are going to play the way they did yesterday, let the National League's woeful members, the Phillies, for example, benefit.

The New York Times - Sports

The similarity between efforts to create anticipation for a major summer movie and efforts to encourage viewers to watch a TV series illustrates the increasing sophistication of campaigns to promote new shows.

The New York Times

The recipient is part of the transaction, which could either make the gifting process feel, well, more transactional, or conversely create anticipation around actually getting the product in the mail and extend the fun of getting a present.

TechCrunch

Human-verified similar examples from authoritative sources

Similar Expressions

52 human-written examples

And I'd argue that spoilers have a part to play in whetting appetites, creating anticipation, setting scenes.

The Guardian - Opinion

It creates anticipation in the listener, lifts the drama, arrests the ear, gets you ready – for what?

The Guardian - Music

They came together in August 2010 and have released only one single so far, but that one song has earned them praise from critics and music bloggers and created anticipation for new material that should be released soon.

The Guardian - Music

Our interpretation of the behavioral hypothesis is that as the week progresses, the remaining time to the weekend break is shortened, creating anticipation for the break and better mood.

Financial Innovation

It creates anticipation of the unknown and renewed possibilities".

Huffington Post

Expert writing Tips

Best practice

In fiction writing, strategically withhold information from the reader to "create anticipation" and keep them engaged. Use foreshadowing and build suspense gradually to maximize the impact of key plot points.

Common error

Don't rely solely on teasers to "create anticipation". If you over-promise and under-deliver, you risk disappointing your audience and damaging your credibility. Ensure that the actual reveal lives up to the hype you've created.

Linguistic Context

The phrase "create anticipation" functions primarily as a verb phrase, where "create" is the verb and "anticipation" is the noun acting as the direct object. It denotes the action of bringing about or generating a feeling of eagerness and expectation. As Ludwig AI states, the phrase is correct and usable in written English.

Expression frequency: Uncommon

Frequent in

News & Media

50%

Wiki

18%

Science

11%

Less common in

Formal & Business

5%

Encyclopedias

3%

Reference

3%

Ludwig's WRAP-UP

In summary, "create anticipation" is a grammatically sound and versatile phrase used to describe the act of generating excitement and expectation. As Ludwig AI confirms, the phrase is correct. While the phrase is relatively uncommon, it is applicable across various contexts, especially in news and media, wiki entries, and scientific publications. To enhance your writing, focus on using storytelling and teasers thoughtfully, avoiding over-promising, and ensuring that the eventual reveal matches the build-up. Consider alternative phrases like "build suspense" or "generate excitement" to add nuance and variety to your language.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

Build suspense

Focuses on building tension and uncertainty, a key element of anticipation.

Generate excitement

Emphasizes the positive emotional response, shifting the focus from waiting to enthusiasm.

Whet the appetite

Uses a metaphorical approach to suggest stimulating desire for something to come.

Stoke curiosity

Highlights the generation of inquisitive interest.

Foster eagerness

Suggests nurturing a keen desire or enthusiasm.

Cultivate expectation

Implies careful development of a belief that something will happen.

Incite suspense

Focuses on stirring up a state of excitement or anxiety regarding an uncertain event.

Spark interest

Highlights igniting initial attention and curiosity.

Develop eagerness

Suggests a process of growing enthusiasm or keen interest.

Fabricate excitement

Conveys a nuance that the excitement is artificially or deliberately made.

FAQs

How can I "create anticipation" in my writing?

Use foreshadowing, build suspense gradually, and strategically withhold information to pique the reader's interest and make them eager to know what happens next. Consider using cliffhangers at the end of chapters or scenes.

What is the difference between "create anticipation" and "build suspense"?

"Create anticipation" focuses on generating expectation and excitement for something to come, while "build suspense" specifically emphasizes creating a state of tension and uncertainty, often involving a threat or danger.

Which verbs can I use instead of "create" in "create anticipation"?

You can use verbs such as "generate", "build", "foster", or "cultivate" to add nuance to your writing.

Is "creating anticipation" grammatically correct?

Yes, "creating anticipation" is the present participle form and is grammatically correct. It's often used in sentences describing an ongoing process or action, for instance, "The marketing team is creating anticipation for the new product launch."