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Core insights should address the current state of the world and also point to how the world will be in the future.
But whereas core competencies are about know-how, core insights are about know-why.
The company, established in 2010, applies core insights from behavioral economics to the challenges of governance.
As Stephen Batchelor has pointed out, these core insights are easily cloaked in religious garb when that is the prevailing discourse of the day.
The core insights you've discovered should be hard for competitors to perceive based on the offerings you put into the market.
I call these types of insights core insights, a concept which I first introduced in my book, Innovation X. Core insights are a complement to the familiar notion of core competencies, which were first advocated by Gary Hamel and the late C.K. Prahalad.
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Savvy philosophers distill their core insight into a short phrase.
A core insight provides forward-looking understanding of customer needs, behaviors, and market trends.
What was their core insight about human behavior and the creation of value?
Competitors took several years to recognize and act on the implications of Toyota's core insight.
That ended up being the core insight that we built a whole business around.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com