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For all the doubts over the commercial wisdom of staging a pre-Christmas discounting spree, online retailers have benefited hugely.
To appeal to entrepreneurs, Peking University and other respected schools created mid-career courses that promised to reveal "commercial wisdom" in the classics.
For hundreds of years, owners of family businesses have passed their commercial wisdom on to their children, master craftsmen have painstakingly taught their trades to apprentices, and workers have exchanged ideas and know-how on the job.
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The tragedy has, however, raised questions over the wisdom of commercial airlines continuing to fly over conflict zones.
"The conventional wisdom in commercial radio is to play the same couple of hundred songs again and again," he said.
Most recently, Gibson was featured in a TV commercial for Dodge entitled "Wisdom," which honored centenarians, Stevenson said.
Most recently, when Gov. Eliot Spitzer proposed cutting health care funding as part of his budget in 2007, the health care groups took aim at him with commercials that questioned the wisdom of his budget cuts.
The city and team's project has been battered by criticism from several civic groups and especially by millions of dollars' worth of television commercials that question the wisdom of the state and city investing $600 million in a stadium when public money is needed for schools and health care.
A celebrity lifestyle guru who has managed to turn her homespun housekeeping wisdom into huge commercial success, she is perhaps a Linda Barker with noughts on.
But legitimate misgivings remain about the wisdom of American commercial dealings with companies controlled by the Chinese military and Beijing's alleged attempts to buy influence in American politics.
He or she questioned the wisdom of running a commercial that was in bad taste and set an incredibly poor example for impressionable viewers like his or her daughter.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com