Twenty years ago, he said, most people would have wanted to be among the Comfortably Contents.
The "Comfortably Contents" are also wealthy, but more attracted to scenes of fishermen, friendly dogs and rocking chairs.
Indeed, marketers who have tried to cater to various segments — the "Ageless Explorers" and "Comfortably Contents" — have discovered that successful segmentation has less to do with age than with how vigorously consumers want to ignore the inevitable consequences of their advancing years.
This utopia seems a little far off, not least because social networks are currently geared up for inane water-cooler banter that doesn't always sit comfortably with 'serious' museum content.
With Pedrosa comfortably ahead, Marquez was content with second, telling BBC Sport: "It was quite hard and it was too much risk to try and catch Dani".
I played with the iPhone app a bit, and as with other comics apps, the experience isn't quite as impressive as it is on the iPad, but it still works, with the content fitting comfortably in the smaller screen.
Unlike those songs, whose lyrical content was comfortably within rock 'n' roll traditions, "Anarchy in the U.K". linked punk to a newly politicised attitude the Pistols' stance was aggrieved, euphoric and nihilistic, all at the same time.
No longer able to move around comfortably on defense, Calderon seems content to let his opponents get their points so he can drive the offense back down the court, where his lack of ability to move from side-to-side is not much of an issue.
This historical quibble is important because it points to a significant set of omissions in the Greenbergian argument - and the reason for the omissions is not far to seek: in these older traditions, content was read comfortably from abstract form.
You want to leave enough room on each side of the wrap that you can comfortably fold the wrap without the contents spilling out.
