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But our writers and editors should avoid this and other colloquial expressions in straight news articles.
"There is so much more to these colloquial expressions than meets the eye," she said.
The frank language and colloquial expressions follow the loosening of societal standards for discourse, reflecting how marketers seek to mirror changes in consumers.
This process is apparent in colloquial expressions such as when someone is called a "cool cat," a "bitch," a "clumsy ox," a "greedy pig," or "foxy".
Ads for Ford trucks, Keystone light beer and Summer's Eve feminine hygiene products use colloquial expressions for manliness that are focused on the testicles.
On Wednesday and Thursday evenings, it is in English (up to a point: the songs, half the show, are in Spanish, and the pointed wit of some colloquial expressions simply evaporates in another language).
Similar(39)
No need for this colloquial expression.
NIMBY, an acronym for Not In My Backyard, is a colloquial expression of locational conflict.
No reason for the colloquial expression; make it "try to close".
The colloquial expression seems out of place in this serious context.
"Avoid TMI on the first date," she said, using the colloquial expression for "too much information".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com