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Joe explained the importance of water in the coffee supply chain.
The most important thing was to make the coffee supply chain more equitable and coffee better-tasting.
Coffee 2016 asks students to consider the coffee supply chain and generate ideas for what can be done to equalize returns across various stakeholders.
In order to succeed, these types of projects must be driven by the mutual interest of governments and all actors involved along the coffee supply chain.
This inevitably affects the more than 120 million of the world's poorest people who rely on the coffee supply chain for their livelihoods.
A case on the coffee supply chain remained the top case and cases on burgers, chocolate, and palm oil all made the top ten, according to data compiled by Yale School of Management Case Research and Development Team (SOM CRDT).
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Poor track record on land tenure, deforestation and corruption in its highly decentralised government system are more likely to increase land conflicts in global coffee supply chains, like those plaguing the palm oil and timber industries in the region.
Sarah Lyon, associate professor of anthropology at the University of Kentucky, points out another long-term threat to coffee supply chains - and one that often goes unnoted - is the advance age of producers in many communities.
"When you're buying a conventional, non-fair trade cup of coffee, you could be supporting a plantation that doesn't pay their workers, extend basic labor rights or employs children," says Sinha. "There are approximately 75 million people who earn a living in coffee supply chains, many earn less than $1 a day.
Starbucks is seeing troubling trends in its coffee supply chains.
By roasting, Joe, Ninth Street Espresso and the other Pulley Collective members can take control of another link in the coffee-supply chain.
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