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This is something that Piano has already been working on, but by partnering with True[x], it can present readers with the option to (temporarily) circumvent the paywall by watching a premium video ad.
In the old days the more excitable football managers and chairmen used to ban local reporters from their press boxes for criticising the team, a ban usually circumvented by the reporter watching from the terrace.
So all of those precautions they claimed they took to prevent this from happening was a waste of time since it can be circumvented by anyone just by watching a youtube video.
Plenty, if you're one of those supermarket chains being circumvented, or an agribusiness corporation nervously watching organic foods gobble market share or, for that matter, if you're a harried working parent who simply hasn't the time or money for food to be any slower or more expensive than it already is.
With Boxee, you're circumventing the inconvenience, so to speak, of watching on a clunky laptop by outputting the image, thanks to your Boxee box (in the future, of course; I know the box isn't available now), onto your big TV, complete with Bluetooth remote control.
Michael Krepon, president of the Henry L. Stimson Center, in Washington, an independent military research organization, said that years of watching the two nations sign agreements and then ignore or circumvent them led him to conclude that these pacts were used for little more than scoring points off one another.
Implement cost control reforms and watch providers circumvent new rules and guidelines.
Today one of the delights of watching "Mrs. Muir" is admiring the ways the Hollywood censors were circumvented.
Conditions with TV watching prescriptions significantly reduced TV watching.
Together the yellow (for films rated PG-13 and above) and red (R or NC-17) tags amount to a colorful, albeit easily circumvented, attempt to adjust to a fast-changing advertising landscape where Internet audiences can do as much to build or hurt word of mouth as those watching the coming attractions with popcorn in hand.
But after watching a new op-doc on texting while walking (part of a feature started this year by our new video editor, Jason Spingarn-Koff) and reading many impassioned comments, I've decided to circumvent the process and issue an immediate verdict on text-walking.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com