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(Catchy phrase, no?) Though AMC ordered just six episodes of "The Walking Dead" for its first season, it seemed a virtual certainty that the show would rise again when its debut episode, broadcast on Halloween, broke a ratings record for that cable channel by drawing 5.3 million viewers, the largest audience it had recorded for an original series.
"That's a catchy phrase, but also misleading," President Ronald Reagan said in a 1986 radio address.
That catchy phrase was first uttered by Guido Mantega, the Brazilian minister for finance, in 2010.
BOSTON, July 28 -- John F. Kerry as yet has no catchy phrase for his campaign.
Boiling down that complexity to a campaign slogan or a catchy phrase is tricky, however.
But even that catchy phrase has not driven up his poll numbers.
"Snapshot aesthetic is a catchy phrase," he says, "but it's not correct.
He's slick, he cut his teeth in public relations, and he loves to wrap his mouth around a catchy phrase.
The catchy phrase was an easy way of getting attention, though Fukuyama's underlying idea was a lot more sophisticated.
He hired a team of image consultants to come up with a catchy phrase to recruit police officers.
As a catchy phrase coined by advocates within the World Bank puts it, "gender equality is smart economics" (pdf).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com