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"By packaging these bonds in the form of an E.T.F.
By packaging everything in the same colours, fonts and images, we lose differentiation.
By packaging and selling their culture, the Dogon have been keeping it viable.
By packaging Medicare with the children's health program, Democrats say, they have built a strong intergenerational coalition that could help them overcome a presidential veto.
By packaging the experience, Heroku gives developers some flexibility to test and market the apps.
By packaging the Celonis tools as a cloud service, they are reducing the complexity of running and managing it.
By packaging a combination of products, services, ISVs and consultants, Box is acknowledging that the deeper it goes into the enterprise, the more difficult the challenges become.
By packaging paid family leave and quality affordable infant care, we can give babies a strong start in their first year of life.
By packaging his message in witty soundbites and memorable quotes, he has managed to insert his message of Islamophobic and anti-EU sentiments into the mainstream political debate.
Conclusion: Don't judge packages by packaging.
Do you think you are ever swayed by packaging design?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com