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Unfortunately, efforts to normalize failure can be set back by cautionary tales of failures gone wrong.
The promotion-focused are engaged by inspirational role models, the prevention-focused by cautionary tales.
But by then it may be too late, as demonstrated all too well by cautionary cases from Borders and Blockbuster to Compaq and Kodak.
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On the surface, four of the five kids lucky enough to get one of the golden tickets admitting them to the factory represent cardinal flaws, each marched off-stage by cautionary-tale-singing Oompa Loompas.
DEATH BY LEISURE: A Cautionary Tale, by Chris Ayres (Grove, $14).
Throughout his career, Mr. Karlin was happy to work out of the limelight, a stance doubtless reinforced by this cautionary tale of all-digit dialing: By the postwar period, telephone exchanges that spelled pronounceable words were starting to be exhausted.
Emigration to the west decreased over the following years, but it is likely that the drop in numbers was caused more by fears over the outcome of the ongoing Mexican-American War than by the cautionary tale of the Donner Party.
Sam's article arrived accompanied by a cautionary note.
In many ways, I am persuaded by the cautionary message of Littlefield's number crunching.
The aspirational quality that Stoller cited is dampened by a cautionary, even disapproving point of view.
And the White House, the report said, at least indirectly influenced the wording of some of that statement and others by removing cautionary language from agency news releases.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com