Mindfulness Mindfulness was the buzzword of 2014, though it's a concept that has been popular with yoga devotees for years.
"Disability is still just a buzzword in our country," remarks Savina Nongebatu, President of the country's only disability nongovernmental organisation, People with Disabilities Solomon Islands (PWDSI).
For an industry with a buzzword habit, it is easy to dismiss this notion of brand purpose – as the movement has been labelled – as the latest marketing trend.
Because twerking is the buzzword of the minute, it's easy to forget that it is not the first form of street/community dancing out there to highlight the booty.
"Did he question it, or was he asked a question about our aura?" he said, in almost comic repeat reference to the new buzzword.
'Innovation', a buzzword beloved of middle managers and tech evangelists, is probably one of the most overused terms in development.
BILL MCKIBBEN, an American environmentalist, once dismissed sustainability as "a buzzless buzzword".
But, at least in theory, it should be possible to push together Clearnet, Clearstream, Crest and the LCH, either through a formal merger or by making them "interoperable" (the buzzword of the moment).The trouble is that those vested interests get in the way.
That could mean deferring any real change until enlargement.Flexing musclesThe third big issue at the IGC is "flexibility"—the latest buzzword for an idea that has been knocking around since the first enlargement in 1973.
In short, Swarm is meant to be, to use a third vogueish buzzword, "disruptive".
German innovation often takes the form not of "disruptive" ideas (to use Silicon Valley's buzzword) but incremental innovation and best-in-class processes.
