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GE Capital, for example, built expertise in evaluating and executing deals on its way to becoming a serial acquirer.
Increasingly, all but the biggest firms are claiming to be specialists in particular sorts of deal.And even some big firms are claiming to specialise in several things: for example, Apax says it has built expertise in six carefully selected industries.
We started out providing verified social content and users and over time have built expertise in understanding misinformation, and analyzing what's happening on social.
"Through its joint venture affiliates Tenesol and Photovoltech, Total has built expertise along the photovoltaic solar power chain to make this technology more reliable, efficient and competitive.
Said another way, Bee Media has built expertise in consumer mobile apps, whereas Adcentricity specializes in the location-based delivery side of marketing, so together the two give brands, advertisers, and retailers a more unified platform that makes it easy to create, launch, and measure hyper-local mobile marketing campaigns.
This deep and explanatory (see Jay Rosen) journalism can only be built by an expensive newsroom staffed by veteran reporters who have built expertise and relationships with sources over many years.
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First, they can build expertise in big data and analytics.
This will open up opportunities for employees to develop and build expertise," he wrote.
He also gave outside vendors office space in his complex to build expertise and relationships.
So the acquisition may help Walmart build expertise in the very areas where it is trying to gain on Amazon.
Whatever your reasons for deciding to build expertise in a new field, the question is how to get there.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com