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"We're mainly trying to build image," said Mr. LaTorre, who has placed 60-second spots in Spanish and English.
It automatically tags photos to build image metadata automatically using the Google algorithm.
Regardless, the big TV advertisers say they won't open their pocketbooks wide until Internet video can equal TV in delivering the emotional impact needed to build image.
Large national advertisers such as Proctor & Gamble pg, General Motors gm and the Gap gps use advertising mainly to build image.
Most of those advertisers, who account for up to 70% of Internet ad revenue, don't seek to build image as much as make sales.
Traditional Bag-of-Feature (BoF) based models build image representation by the pipeline of local feature extraction, feature coding and spatial pooling.
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Cortexica, a London-based firm, uses its FindSimilar software to build image-recognition facilities for retailers such as Zalando in Germany where shoppers upload images and are redirected to stock items.
A film should build images in a way that is quite different from TV. Television is a looking machine.
Submarines, for example, use the familiar human senses of sight and sound to build images of their surroundings.But that is not the way that fish do it.
Recent works by Fred Tomaselli, a Brooklyn artist who kayaks the waters of the New York region, build images from cut-up magazines, marijuana leaves and pills.
Although we had no money on that film to build images that would cause audiences to turn their heads, we knew we could still build the psychology of the characters, which would cause the film to get inside their heads.
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