So far, we've been spared any plugs for athletes' personal sponsors because the Olympic branding rules forbid them (to keep the field clear for overall advertisers such as Coca Cola and Adidas).
When he came to give a talk at the college, the room was packed with business students of many nationalities who lapped up his observations on design and branding and bathed him in admiration and affection.
Even though nothing was clear in Florida, Republicans (and Fox News) began referring to George W as the "president-elect" and branding Gore as a sore loser for refusing to accept the fact.
Since the tripling of tuition fees universities have been spending more money on marketing – embracing social media and revamping their branding.
Originally a promotional scheme meant to lure new residents, city branding is now a slogan tied to a public relations campaign to make the places where we live into "destinations".
David Cameron has waded into the row over Facebook's decision to allow a video of a beheading to appear on its site, branding it irresponsible and saying the social networking site should explain it to "worried parents".
The event also marked the broadcaster's first marketing launch event in the UK, for its new branding campaign "Hear the human story".
Although branding Giggs as "thug rap" just media-boxes him in as stereotypical troublemaker aggressively glamorising violence, pragmatic Giggs pleads guilty.
The amendment also applauded the previous Labor government for opposing Israeli settlements on occupied Palestinian land, and for branding the settlements illegal under international law.
In opposition the Tories began considering the policy on Muslims, which critics say risks branding many as extremists even though they do not espouse violence.
A sponsor whose branding appears on editorial content may have a role in suggesting what kind of topics are covered, but the commissioning editor is not obliged to accept ideas from the sponsor.
