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Most share an even mix of general, recognizable, and branded innovations.
Across all 43 WePISMs, most of the disciplines had similar mixes of general, recognizable, and branded innovations.
Engineering experts identified no branded innovations.
The 21 branded innovations were analyzed in more detail.
Physics experts identified the most branded innovations, followed by math.
The findings regarding funding of the branded innovations have implications for educational developers.
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We used the following scheme: general (innovation is an idea with various types of implementation), recognizable (innovation is clear but without central leadership), and branded (innovation is clear and has central leadership) (Table 4).
In the political economy that underlies the assumption of "shared values," the private sector actively brands innovations as humanitarian with the CSR implication that the company standing behind the innovations is also humanitarian.
9. Brand – innovations in how you present your company to the market.
Some politicians fear that they will be branded "anti-innovation" if they raise concerns about the so-called sharing economy, he said.
Christopher Nurko, executive vice president at FutureBrand, was named chief brand innovation officer worldwide.
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