The new trends focus on behavioral intention models focusing on "attitude approach" or "psychological approach" that go beyond demographics and personality traits determining the "conscious" and "voluntary" act of new venture creation (Bui, 2011).
Behavioral intention is presumed to best predict behavior.
Behavioral intention is a dependent construct.
Behavioral intention can be explained by three social-cognitive determinants, namely attitude, subjective norm, and perceived behavioral control [ 38].
However, it did not investigate the relationships between PU, PEOU and behavioral intention, simultaneously, in one model.
Specifically regarding PACS technology acceptance, Duyck et al. [ 6] using the UTAUT model found that PU was a strong determinant of physicians' and radiologists' behavioral intention to use PACS (overall model R adj. of 33%%, 21 months post-implementation), but PEU was insignificant.
The results also confirmed the relationships between the perceived components of ease of use, usefulness, and behavioral intention in the Technology Acceptance Model toward MEMR usage.
However, social cognitive critics debate the validity of variables from these models, which tend to predict behavioral intention rather than the behavior itself [ 25].
This paper presents a new conceptual model to predict behavioral intention in regards to gamification in e-banking, illustrating seven variables that affect the adoption of e-banking by bank customers.
An evaluation of the coefficients in Table 3 indicated a moderate and significant relationship between behavioral intention and use behavior for the sample in Turkey, and that when the facilitating conditions variable was added to the regression model, the strong effect of this variable masked the relationship between intention and behavior.
In the UTAUT model, the gender, age, experience, and willingness variables are used to describe the effect of performance expectancy, effort expectancy, social influence, and facilitating conditions on behavioral intention and use behavior (Venkatesh et al., 2003).
