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Digital consultant and strategist Branislava Milosevic says that all too often organisations suffer from "bad product, resulting from a bad brief, resulting from bad digital leadership".
Former Secretary of State James A. Baker III once described him as a highly professional negotiator who "did a very good job with an extraordinarily bad brief".
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Tough brief?
Now the bad: the brief was wholly wrong.
For reasons good and bad, the brief works do much to show why Graham's singular vision remains so vital.
He is by now more drug than cure, promising the potent high of a postseason run while presenting the risk of a very bad and brief trip.
But in the past two days, the administration has begun to deliver the bad news, briefing deputy mayors, agency heads and elected officials.
Too bad it's brief.
Not bad for a brief potboiler the author described as "a bread and butter work".
The list's wild card is Bad Blood, a brief, intensely personal memoir by Lorna Sage.
Most election campaigns have bad days, a brief panic provoked by a bad poll or grim headlines.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com