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"integrated into the Salesforce1 Mobile App and brings augmented reality sales solutions to Salesforce customers.
Yet as hype grows around the potential of augmented reality, investment and sales are at a crawl.
The advantage of using Augmented Reality as a sales tool is that it increases engagement and conversion rates, and lowers the likelihood of a product being returned because it didn't look how the customer had imagined.
In its press release, Axel Springer says that Magic Leap represents a good opportunity when it comes to consuming journalistic content and classifieds in a novel way (though I'm not convinced people want to read about garage sales in augmented reality).
The automakers' move mirrors a trend across the retail industry, as smartphones become widely available and augmented reality evolves to a sales tool from a novelty, said Ken Nisch, chairman of JGA, a retail design and brand strategy firm based in Southfield, Mich.
Ahead of Google's I/O developer conference, which kicks off this Wednesday, Mountain View has opened up sales of its augmented reality wearable goggles, Glass, to people outside the US.
"Augmented reality gives virtually any product, the means to come alive and enthrall the consumer, driving sales and fostering brand loyalty.
Augmented reality can allow brands to provide the sort of engagement and personalization that customers want, thus securing sales and more importantly, customer loyalty.
Augmented reality?
Augmented reality via newspaper.
Augmented reality glasses?
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