And while digital signs are standard and reliable at railways around the world, getting them to work reliably in the Bay Area has been a problem.
From abusive sniffer dog squads at railways and events, to under-utilised and unneeded riot squads almost goose stepping down the Oxford Street parade route after the parade is finished, followed by black riot squad trucks, lights blazing to intimidate party goers.
A look at railways from their beginnings as tracks for coal carts in the 18th century.
That means that the bulk of business is very hyperlocal and on the spot, meaning that RedDoorz focuses on advertising at railways stations and airports, rather than relying on Facebook as seemingly so many startups in Southeast Asia do for user acquisition.
After starting out in the Delhi junior system, Kartik moved through the age group ranks at Railways, was selected for the Indian Under-19 team.
Network Rail has recruited academics to study the communities around high risk areas at railways to understand what can be done to prevent deaths there, which is a change in suicide research approach – something that usually relies on psychologists.
