The dissemination and interrogation of the interaction dataset was facilitated by development of an open access database called BioGRID and an associated graphical viewer called Osprey.
Companies benefit not only because their products are shown on screen but also because they become associated in viewers' minds with actors who perhaps would never appear in an outright commercial, he said.
In the New York metro area, Cablevision sells special video-on-demand channels to companies like Disney, which runs videos about its amusement parks and stars and a "talk to agent" button that is associated with the viewer's phone number, provided by Cablevision; selecting it results in an immediate phone call from a Disney representative.
"Our focus, our priority, is 18 to 49, but we want the broadest audience possible and want to be associated with programs viewers have good feelings about".
But it said some viewers associated the channel with "repeats and some factual entertainment programmes which impacted negatively on their perceptions of the channel's quality".
Initially, her performances were full of playful leaping, tumbling and acrobatics that her viewers associated with monkeys, kangaroos and feline creatures, but as she grew more aware of the needs of her audience, her imagery became more sophisticated and symbolic.
Then again, Chloe is 23 and Noah is only 17, so I suppose it would have been kind of icky if they had shared sizzling chemistry on a song associated in most viewers' minds with a sultry music video starring Helena Christensen in a pair of Y-fronts.
An inattentive viewer might associate them with Haim Steinbach's and Jeff Koons's presentations of store-bought objects from the 1980s.
The judges concurred: "Jobbik doesn't consider itself an extreme-right party, thus referring to it with the adjective 'far right' constitutes an act of expressing an opinion, making it possible for the viewer to associate it with a radical movement and induce a negative impression..
And wouldn't teams think that the revenue associated with more TV viewers would more than offset the effect of a few thousand empty seats?
