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An effective strategy provides competitive advantage.
An effective strategy needs to be multi-faceted, since obesity is a complex problem.
An effective strategy creates value by strengthening a brand's key attributes or building new adjacencies.
An effective strategy requires structure and a framework for employees.
An effective strategy requires a clear plan of action.
An effective strategy for encouraging regional trade and underwhelming book sales in major Arab capitals.
It is neither an honourable nor an effective strategy.
It's an effective strategy.
It has been, though, an effective strategy.
But repression is not an effective strategy.
It's not an effective strategy," he said.
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