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O'Leary said the transformation, dubbed the Always Getting Better programme, had attracted millions of new customers.
The internal company mantra is Always Getting Better – the "north star" in Jacobs' management-speak.
O'Leary has led its Always Getting Better strategy – which has helped boost sales by being friendly to its passengers through a string of customer service measures.
Its marketing and customer service models seemed unsustainable, but by implementing its 'Always Getting Better' program in 2014, concentrating on customer-focused experience, RyanAir began to shake off its uncaring image.
He's always getting better.
Things are not always getting better.
Similar(34)
Always consult an adult or therapist if they aren't getting better an adult should know and be able to help them.
Are we getting better?
Always remember, things get better over time.
Always". How can we get better at seeing and embracing this default mode of being?
Always getting it wrong.
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