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If a complaint about an advertisement is upheld, the advertiser must withdraw or amend the advertisement and not use the advertising approach again.12 The ASA is a founding member of the European Advertising Standards Alliance EASAA).
The Obama campaign's advertising approach — which has included advertisements up to two minutes long in which Mr. Obama lays out his agenda and even advertisements in video games like "Guitar Hero" — has helped mask some of Mr. Obama's rougher attacks on his rival.
In this case, Adams said advertisers are trying use the TV advertising approach.
Gator, meanwhile, is developing an advertising approach in which it would work directly with publishers to sell advertisements on their behalf, according to Gator's chief marketing officer, Scott Eagle.
"It's definitely a more indirect advertising approach".
The agency, part of Interpublic Group, worked with Under Armour to devise the advertising approach.
Similar(16)
It also allows advertisers to test many different advertising approaches against each other to identify the ones that generate the most clicks – and the most and sales – from various types of customer.
And while their products are similar, their advertising approaches are not.
WhenU, whose clients include British Airways and ESPN Magazine, also has plans to offer more refined advertising approaches.
How the differing advertising approaches might benefit the public remains to be seen.
That trend has also helped speed new advertising approaches, like one Fandango planned to announce today with the online advertising company PointRoll, owned by Gannett.
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