Brands, as he pointed out, were far more than memorable names for modest little things in tins and packets, advertised in traditional mass media.
All of which makes you wonder if it's mere coincidence that he's chosen to give his first interview in the week that the job of next director-general was advertised, or that the chosen venue is the so-called "Tsar's Bar" in a hotel opposite Broadcasting House (where the DG and BBC Broadcast are both based) rather than the Production tsar's own HQ in White City.
"This position at a small weekly paper in regional NSW has been mistakenly advertised as a combined role.
In the chemist, Lydia, with no sense of irony, asks for a new toothbrush and some children's mouthwash that she saw advertised on the television.
I was just on an easyJet flight and they did not have the Serrano ham and flatbread sandwich that was advertised in the brochure as they only have it on certain routes!
In an increasingly crowded publishing world, getting on a list can be a life or death issue for a book – and that is particularly true of the sort of fiction and non-fiction that doesn't get piled high in the supermarket, invited to the top tables in bookshops, or advertised on the side of buses.
It's the kind of deal you often see advertised on late-night German niche TV by way of scantily clad ladies.
When Latifi first advertised for chef mums she was overwhelmed by the numbers who applied, from well-off housewives who wanted to be active in the societyto "single mums who take care of a whole family – I'm happy our project is helping them in a way as well".
A deal advertised earlier this week offered 70% off a concert ticket at Tehran's prestigious Vahdat hall.
A 1936 MGM documentary movie called Hurling was advertised with the slogan "Shillelaghs in Swing Time as 30 wild Irishmen demonstrate their game of athletic assault and battery".
The wider NUS campaign on the issue, also being advertised through van posters, particularly attacks 21 Lib Dem candidates.
