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Platform plays are going to have to dial in their target audience a bit more than "everyone with an AR-enabled phone"; more realistic expectations are something the industry should benefit from.
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"Phone makers like Lenovo and Asus have released AR-enabled phones by working with Google's Tango.
The startup expects the number of modern AR-enabled phones to grow to 500 million in 2019, expanding its potential user base.
Qualcomm's Seshu Madhavapeddy said that its flagship processors could enable phone-based AR with significant battery savings and smaller form factors. Neither Apple nor Samsung has said anything specific about their mobile AR plans, but our base assumption is that they could launch AR-enabled phones in 2018 (outperform 2017, underperform 2019).
You may say that they have still the advantage of offering 6DOF tracking on every phone… but the more we'll go on, the more these models of non-AR-enabled phones will become rare: all the future iPhones will support ARKit and I think that more and more Android phones will support ARCore.
Bubbli does have experience with augmented reality — while an intern at Yelp, cofounder Ben Newhouse built the 'Monocle' feature that was part of Yelp's iPhone app, making it the first AR-enabled application to hit the App Store (you point your phone down the street, and Yelp will overlay each venue's star rating).
Shoppers can engage their mobile phones to see models wearing selected fashions when they click on sensors in the store or displayed on AR-enabled shop windows.
AR-enabled shopping is expanding again today.
It makes it much easier to create AR-enabled apps, with iOS doing the heavy lifting.
This AR-enabled app brings the armed, animated, and decidedly dangerous dolls from Marwen into your home.
The forecast is for 900 million AR-enabled smartphones by the end of 2018, according to consulting firm Digi-Capital.
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