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Mr. Nierenberg founded the Negotiation Institute in Manhattan in 1966 and spent four decades delivering a succinct message.
And they did, surprisingly effectively, by aiming a succinct message at major marketers: discrimination, against anyone, is bad business.
They chose specific statistics from the time period that would work in their candidate's favor; music that conveyed the tone they wanted; and pared down their words to a succinct message.
In meetings with India's most influential policy makers, including Prime Minister Atal Bihari Vajpayee, he conveyed a succinct message: the political backlash in the United States is potentially explosive, and India needs to deal with it as a national priority.
"If you look like that it doesn't matter a rap whether you can act," wrote G.B.S. "Can you?" And in a succinct message from one great feminist to another, Eleanor Roosevelt sent the following congratulatory telegram to Gypsy Rose Lee after a successful opening in Philadelphia: "May your bare ass always be shining".
"When we released Coin we wanted to have a succinct message," said founder Kanishk Parashar.
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Therefore, we invite you to reply here with a short, succinct message about why you, as a woman living in this country, do not support this candidate as second-in-command for our nation".
To go viral, an image has to be instantly readable, have a clear, succinct message, and be repeatable and replicable, popping up in unexpected places.
On the day of the massacre, Nekfeu posted a more succinct message on Facebook beginning: "I would like to express my sincere condolences to the families and relatives of the victims of the savage killings that took place today at the headquarters of Charlie Hebdo".
But as Democrats prepare to gavel in, Clinton has yet to hit on a compelling, succinct message that resonates on the economy.
Talk about a crisp, clear, succinct message from Moscow to the Pentagon and NATO.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com