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Open any book on subjects from the Mafia (The Godfather is in many ways a popularisation of The Leopard) to the failure of the 1968 revolutions in Europe and you will probably find that quote.
These days the argument is about whether reading out tweets and holding quizzes is a popularisation too far, and on the other side how the BBC can justify super-serving a small and already privileged audience, 42% of whom are over 65, according to the BBC Trust, 78% of whom are ABC1s and who are, by and large, also southern English and white.
The colour choice here was a pragmatic one, even though it was also a popularisation of the former black-red-gold colours used by the Holy Roman Empire.
Together with other bands from the United Kingdom, these constituted the British Invasion, a popularisation of British pop and rock music in the United States.
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I think the franchise deserves more respect as a science popularisation medium – how many other prime-time TV shows would allow their characters to toss out phrases like "I performed a Fourier analysis on the harmonics, Captain"?
Also involved was Tim Radford, a science editor with a gift for popularisation and an extensive contacts book.
He presents a wide variety of mathematical results in a book that is a cross between popularisation and mathematical text, complete with propositions, theorems, proofs and marginal boxes with notation and definitions.
The former was achieved through many things - the front-runners are listed above - and while the latter was no single-issue event, a great deal of its popularisation was made possible by a single phenomenon: the "satire boom".
He also made a contribution to the popularisation and history of ballet during the 20th century.
Antony Gormley's Angel of the North greets visitors to Gateshead, and together with the city's Baltic centre for contemporary art, this has widely been seen as a symbol of the popularisation of modern art in Britain.
Originally designed for monaural sound in a domestic context, the popularisation of stereophonic sound prompted the manufacturer to modify the electrostatic panels to improve their stereo dispersion.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com