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As shown in Table 6, Panel A, attitude toward marketing had a positive significant relationship with balance time between auditing and marketing activities at 90%% level.
The KAP – questionnaire except for the demographic data is structured in three main sections: Knowledge concerning antibiotics (section A), attitude concerning the use of antibiotics (section B), and practise concerning the use of antibiotics (section C).
Perceived message clarity did not have significant effects on (a) attitude toward the company (b = .09, p = .27) and (b) purchase intention (b = −.04, p = .67).67
H4 predicted a significant mediation effect on (a) attitude toward the company and (b) purchase intention such that perceived CSR would play a mediating role in explaining the effects of the positive effects of concrete (vs. abstract) message on (a) attitude toward the company and (b) purchase intention for Koreans.
H3 predicted a significant mediation effect on (a) attitude toward the company and (b) purchase intention such that perceived message clarity would play a mediating role in explaining the effects of the positive effects of concrete (vs. abstract) message on (a) attitude toward the company and (b) purchase intention for Koreans.
Hypothesis 4: The concrete message will generate higher perceived CSR, which will have a positive effect on (a) attitude toward the company and (b) purchase intention for Koreans, but not for Americans.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com