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As popular as playback is at 10 p.m., Mr. Poltrack said, it is "the No. 1 viewing choice in late night, more than 'The Tonight Show.' " One aspect of a Leno show that appeals to Madison Avenue is the relative novelty of the concept.
Participants were randomly assigned to one of three experimental groups: 1) viewing the message at least 24 h before the experiment; 2) viewing the message immediately before the experiment; or 3) not viewing the message at all (control).
Because the contrast map controlled for both: 1) viewing pictures of an equally attractive and familiar acquaintance, and 2) distraction, the observed activations were likely specific to feelings evoked by the pictures of a romantic partner.
Participants completed three tasks under periods of moderate and high thermal pain: 1) viewing pictures of their romantic partner, 2) viewing pictures of an equally attractive and familiar acquaintance, and 3) a word-association distraction task previously demonstrated to reduce pain.
Participants reported "hours per day usually spent (excluding working hours) on an average workday/non-workday in the past four weeks: 1) viewing television, DVDs and other videos; 2) using a computer, a tablet, and playing inactive video games; 3) sitting for reading, writing, sewing, knitting etc".
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Fig. 1 View of AKATSUKI.
These figures rose to 2.1 million and 7.3% with Channel 4+1 viewing.
This rose to 1.9 million and 7.3% when Channel 4+1 viewing is included.
Including Channel 4+1 viewing rose to 1.5 million and a 5.1% share.
However, these figures include HD and ITV1+1 viewing, leaving rival broadcasters to claim the real figures should be closer to a 1.7 million average.
Channel 4's US conspiracy drama import The Event also launched on Friday, with an average of 2.219 million (9.5%) from 9pm, including Channel 4 +1 viewing.
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