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The man who once appeared on Radio 1 promotional posters dressed as Superman has found himself trapped on Krypton.
And then there were the Radio 1 promotional tie-ups with Coldplay, U2 and Harry Potter, which incurred the wrath of the trust for being too commercial.
To determine the extent to which (1) promotional characters are used on food packaging for healthful and less-healthful food and (2) different companies use this persuasive marketing strategy.
All food and beverage advertisements were further evaluated for the use of persuasive techniques, including: 1) promotional characters (e.g. cartoons, celebrity endorsers) and 2) premium offers (e.g. giveaways, competitions, contests, vouchers, and rebates).
Similar(54)
[G1.] Promotional Ads for Olympics Start The International Olympic Committee's campaign promoting the Olympics begins today.
The almanac distributes 1m retail copies and 2.5m promotional versions.
Organizers have also mailed about 50,000 promotional posters to fraternities and sororities on college campuses.
I paid $10 for a 1954-55 promotional calendar illustrated with a slender Constellation.
Players are required to do up to 10 promotional appearances without pay during the regular and off-season.
Flights were provided by Singapore Airlines (singaporeair.com), which flies to Singapore from Heathrow and Manchester from £640pp (promotional fare available till 28 February).
Sotheby's alone held 16 promotional events between May 4 and May 16, including a populist Sunday brunch and an intimate boardroom dinner to cultivate major donors to the Dia Center for the Arts.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com