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To test this prediction, we showed healthy subjects and cataplexy patients (Table 1) humorous cartoons while they underwent functional magnetic resonance imaging (fMRI).
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Using a 2 (message sidedness: one-sided vs. two-sided) x 2 (humor: humorous vs. non-humorous message framing) between-subjects design (N=167), we tested the persuasiveness of the advertisement.
The New Yorker, April 25 , 1925P. 29 Humorous social notes.
The New Yorker, November 8 , 1976P. 43 Humorous story about advertising.
The New Yorker, October 28, 1974 P. 44 Humorous spoof of Scandinavian dramatists and filmmakers.
The New Yorker, July 7 , 1928P. 28 Humorous review of a Movietone short of Shaw.
By George W. S. Trow The New Yorker, November 8 , 1976P. 43 Humorous story about advertising.
The New Yorker, June 6 , 1925P. 22 Humorous accounts of supposed visit of Nathan Leopold and Richard Loeb to night club.
The New Yorker, June 21 , 1930P. 34 Humorous advice on how to win the Poughkeepsie regatta.
The New Yorker, March 9 , 1992P. 30 Humorous science-fiction parody referring to recent revelations about Pres.
By Newman Levy The New Yorker, September 29 , 1928P. 50 Humorous article about the new fad.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com