Exact(60)
It's the tone.
"That set the tone.
"He set the tone".
Facebook sets the tone.
Two details set the tone.
"But the tone doesn't end".
"Gio set the tone early".
Often the tone is harsher.
Let the tone stay scattered.
The word sets the tone.
He also lightened the tone.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com