The phrase "the potential" is correct and usable in written English.
It can be used when discussing possibilities, capabilities, or latent qualities of a person, object, or situation.
Example: "The potential for growth in this market is significant, and we should capitalize on it."
Alternatives: "the capability" or "the possibility."
Exact(60)
They have the potential.
They understood the potential".
Still, the potential is obvious.
So what's the potential upside?
— What are the potential benefits?
But the potential is staggering.
And the potential is immense.
But the potential is enormous.
"But the potential is massive".
But the potential is exciting.
Investors have spotted the potential.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com