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The headline reads, "The big idea.
What's the big idea?
"What's the Big Idea?
Where was the big idea?
They're the big idea.
Supplement: What's the Big Idea?
Hey! What's the big idea?
What's the big idea behind MasterClass?
Tactical triumph - but where's the big idea?
It lacks only the big idea.
At least, that was the big idea.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com