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Fifteen advertisements advised consideration of another drug instead of the advertised agent; the other 58 advertisements advised consideration of the other drug in addition to the advertised agent.
Possible harm from taking the advertised drug was mentioned in 99 (87.6%) advertisements.
The AIDA model suggests that advertisements may hold attention by creating interest in the advertised product and shapes the desires of the audience to take action, i.e., creates a behavioral response to the advertised stimuli (Wijaya, 2012).
Fifteen (13.3%) advertisements mentioned that there was no PBS brand price premium for the advertised agent.
Those are the advertised benefits.
So where is the advertised lie?
(The apartment rented for the advertised price).
"You can't just look at the advertised slogan".
Done properly, an adoption can seem like the advertised godsend.
It is not included in the advertised rates.
Be adamant and demand the advertised interest rate.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com