Targeted legal action by rightsholders.
Copyright is a deal between the people and rightsholders.
IP already gets special treatment, because intermediaries must remove infringing material if rightsholders complain.
A question music rightsholders may well be asking in the coming days.
It distributes around 70% of its revenues back to rightsholders, and splits that amount according to songs' popularity.
"We've already paid $500m to rightsholders so far and by the end of 2013 this number will reach £1bn.
Only serious repeat infringers may be subject to court action by rightsholders when every other option has failed.
"Unfortunately, especially in the United States, the data necessary to confirm the appropriate rightsholders is often missing, wrong, or incomplete.
In both cases those rightsholders then pass on varying percentages of those royalties to the music's creators.
Kumar criticised rightsholders for their approach to copyright takedowns with other companies, suggesting that the automated nature of both sending takedown notices (for rightsholders) and acting on them (for services like YouTube) leaves the process open to false positives.
"It's where the money is going to: the people who are collectively referred to as the rightsholders".
